{"title":"IAYA","description":"\u003cp\u003ePresence. Territory. Master.\u003c\/p\u003e\n\u003cp\u003eIAYA is not just a name; it is a presence.\u003c\/p\u003e\n\u003cp\u003eIn the Andean worldview, Yaya names the father, the ancestor, the master who protects and organizes the territory. On the central coast of Peru, Mount Yaya in Chilca dwells in memory as a guardian Apu: a living entity that observes, cares for, and transmits knowledge.\u003c\/p\u003e\n\u003cp\u003eThis collection is born from that idea of a silent yet firm presence.\u003c\/p\u003e\n\u003cp\u003eIAYA is inspired by the ancestral relationship between the Apus, the coastal landscape, and those who inhabit and work the land. Not as nostalgia, but as continuity. Here, masculinity does not impose itself; it sustains itself.\u003c\/p\u003e\n\u003cp\u003eThe Apus are masters. The artisans are masters.\u003cbr\u003eThe energy of both synchronizes in a single creative pulse.\u003c\/p\u003e\n\u003cp\u003eThat connection—between mountain, craft, and body—is the essence of IAYA: a collection that understands attire as an act of transmission, not of consumption.\u003c\/p\u003e\n\u003cp\u003eThe garments are constructed with respect for materials, rhythms, and wisdom. The textures evoke earth, salt, wind, and time. Each piece is the result of artisanal processes developed between Lima and the Colca Valley—territories where the act of making still holds memory.\u003c\/p\u003e\n\u003cp\u003eIAYA proposes a sober, precise, and contemporary aesthetic, permeated by an earthly spirituality. It does not represent the Apu: it honors it. It does not interpret the past: it activates it.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"sacha-jacket","title":"Sacha Jacket","description":"\u003cp\u003eA structured jacket inspired by the relationship between earth and body. Its firm silhouette evokes the presence of the Apu as a pillar of the land, while its details reinterpret the purity of the sea: a crystalline clarity that cleanses the gaze and connects the territory with the infinite horizon of the ocean.\u003c\/p\u003e","brand":"Nigüe","offers":[{"title":"S","offer_id":45703731216557,"sku":null,"price":1049.0,"currency_code":"PEN","in_stock":true},{"title":"M","offer_id":45703731249325,"sku":null,"price":1049.0,"currency_code":"PEN","in_stock":true},{"title":"L","offer_id":45703731282093,"sku":null,"price":1049.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6418\/0909\/files\/F0A2774_EDITADO_FINAL_OFICIAL.webp?v=1769966112"},{"product_id":"samin-set","title":"Samin Set","description":"\u003cp\u003eA set representing the vital breath and flowing energy. Soft lines and textile craftsmanship evoke the movement of air and sea, translating lightness and balance into a contemporary proposal.\u003cbr\u003e\u003c\/p\u003e","brand":"Nigüe","offers":[{"title":"S","offer_id":45703731478701,"sku":null,"price":2619.0,"currency_code":"PEN","in_stock":true},{"title":"M","offer_id":45703731511469,"sku":null,"price":2619.0,"currency_code":"PEN","in_stock":true},{"title":"L","offer_id":45703731544237,"sku":null,"price":2619.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6418\/0909\/files\/F0A3068_EDITADO.webp?v=1769967690"},{"product_id":"taky-tshirt","title":"Taky Tshirt","description":"\u003cp\u003eAn essential garment inspired by rhythm and repetition. Textile details dialogue with the idea of the body as a territory in motion, where craftsmanship manifests in a subtle and precise manner.\u003cbr\u003e\u003c\/p\u003e","brand":"Nigüe","offers":[{"title":"S","offer_id":45703733575853,"sku":null,"price":279.0,"currency_code":"PEN","in_stock":true},{"title":"M","offer_id":45703733608621,"sku":null,"price":279.0,"currency_code":"PEN","in_stock":true},{"title":"L","offer_id":45703733641389,"sku":null,"price":279.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6418\/0909\/files\/F0A3109_EDITADO.webp?v=1769968073"},{"product_id":"wira-palazzo","title":"Wira Palazzo","description":"\u003cp\u003eWide-leg trousers that explore weight and matter. Their fluid silhouette refers to the transition between sea and land, proposing a masculinity that is contained, free, and deeply rooted.\u003cbr\u003e\u003c\/p\u003e","brand":"Nigüe","offers":[{"title":"S","offer_id":45703735902381,"sku":null,"price":569.0,"currency_code":"PEN","in_stock":true},{"title":"M","offer_id":45703735935149,"sku":null,"price":569.0,"currency_code":"PEN","in_stock":true},{"title":"L","offer_id":45703735967917,"sku":null,"price":569.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6418\/0909\/files\/F0A3136_EDITADO.webp?v=1769968319"},{"product_id":"qocha-guayavera-shirt","title":"Qocha Guayavera Shirt","description":"\u003cp\u003eA shirt inspired by bodies of water and their symbolic depth. The embroidery evokes nets, currents, and marine memory, reinterpreted through a sober and contemporary aesthetic.\u003cbr\u003e\u003c\/p\u003e","brand":"Nigüe","offers":[{"title":"S","offer_id":45703826243757,"sku":null,"price":1159.0,"currency_code":"PEN","in_stock":true},{"title":"M","offer_id":45703826276525,"sku":null,"price":1159.0,"currency_code":"PEN","in_stock":true},{"title":"L","offer_id":45703826309293,"sku":null,"price":1159.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6418\/0909\/files\/F0A3034_EDITADO.webp?v=1769977081"},{"product_id":"amaru-short","title":"Amaru Short","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:eb941720-c520-4772-8649-8546cd3a984e-11\" data-testid=\"conversation-turn-24\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"e4b335cf-83b7-4f21-8c72-2f2263317f21\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"streaming-animation markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"164\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eShorts that take reference from the meandering energy of the Amaru. Details and ties suggest movement, connection, and continuity between body, territory, and time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Nigüe","offers":[{"title":"S","offer_id":45703830012077,"sku":null,"price":419.0,"currency_code":"PEN","in_stock":true},{"title":"M","offer_id":45703830044845,"sku":null,"price":419.0,"currency_code":"PEN","in_stock":true},{"title":"L","offer_id":45703830077613,"sku":null,"price":419.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6418\/0909\/files\/F0A3034_EDITADO_33d2b1ae-98da-41fb-bb9a-550149b5c4b4.webp?v=1769977467"},{"product_id":"ukhu-shirt","title":"Ukhu Shirt","description":"\u003cp\u003eA shirt that explores the interior and the essential. Embroidered textures act as traces of craft, reminding us that strength also dwells in the deep and the silent.\u003cbr\u003e\u003c\/p\u003e","brand":"Nigüe","offers":[{"title":"S","offer_id":45703838171309,"sku":null,"price":899.0,"currency_code":"PEN","in_stock":true},{"title":"M","offer_id":45703838204077,"sku":null,"price":899.0,"currency_code":"PEN","in_stock":true},{"title":"L","offer_id":45703838236845,"sku":null,"price":899.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6418\/0909\/files\/F0A3014_EDITADO-FINAL.webp?v=1769977814"},{"product_id":"kuntur-bomber","title":"Kuntur Bomber","description":"\u003cp\u003eA bomber jacket inspired by the wide gaze and flight of the condor. The garment pays tribute to its ability to inhabit the peaks and descend to the coast in search of the sea, combining structure and lightness as a bridge between worlds.\u003cbr\u003e\u003c\/p\u003e","brand":"Nigüe","offers":[{"title":"S","offer_id":45703839514797,"sku":null,"price":2389.0,"currency_code":"PEN","in_stock":true},{"title":"M","offer_id":45703839547565,"sku":null,"price":2389.0,"currency_code":"PEN","in_stock":true},{"title":"L","offer_id":45703839580333,"sku":null,"price":2389.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6418\/0909\/files\/F0A2885_EDITADO-final.webp?v=1769978717"},{"product_id":"awqui-blazer","title":"Awqui Blazer","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:eb941720-c520-4772-8649-8546cd3a984e-18\" data-testid=\"conversation-turn-38\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"6075ae98-7821-451e-888a-1fe2425ec9ad\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"161\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA blazer that honors the wise elder, the guardian of knowledge. Its precise construction and woven details represent quiet authority, experience, and permanence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Nigüe","offers":[{"title":"S","offer_id":45703843020973,"sku":null,"price":1259.0,"currency_code":"PEN","in_stock":true},{"title":"M","offer_id":45703843053741,"sku":null,"price":1259.0,"currency_code":"PEN","in_stock":true},{"title":"L","offer_id":45703843086509,"sku":null,"price":1259.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6418\/0909\/files\/F0A3186_EDITADO.webp?v=1769979018"},{"product_id":"suti-sleepers","title":"Suti Sleepers","description":"\u003cp\u003eFootwear conceived as an extension of the body. Hand-woven, these pieces evoke the great universal fabric of which we are all a part. Their materials dialogue with conscious movement, proposing a respectful relationship between object and territory.\u003cbr\u003e\u003c\/p\u003e","brand":"Nigüe","offers":[{"title":"40","offer_id":45703846002861,"sku":null,"price":300.0,"currency_code":"PEN","in_stock":true},{"title":"41","offer_id":45703846035629,"sku":null,"price":300.0,"currency_code":"PEN","in_stock":true},{"title":"42","offer_id":45703846068397,"sku":null,"price":300.0,"currency_code":"PEN","in_stock":true},{"title":"43","offer_id":45718756458669,"sku":null,"price":300.0,"currency_code":"PEN","in_stock":true},{"title":"44","offer_id":45718756491437,"sku":null,"price":300.0,"currency_code":"PEN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6418\/0909\/files\/F0A2814_EDITADO.webp?v=1769979092"}],"url":"https:\/\/nigue.store\/collections\/iaya.oembed","provider":"Nigüe","version":"1.0","type":"link"}